Campaign Videos

The Statisticks Lottery

The Campaign for Grade-Level Reading and the 140+ communities working with the Campaign are dedicated to narrowing the gap between children from low-income families and their more affluent peers. This video shows why that gap occurs and how we can close it. Please embed on your website and share on your social media platforms. Download it on Vimeo by clicking Download below the video.
From: The Campaign for Grade-Level Reading

Campaign for Grade-Level Reading Message

Overview of basic Campaign messaging and an animation of the learning gap, with messages for the business community and families. Features Magic Johnson.
From: Megan Deming

Every Day Counts

Spanish Version:

Parents and early educators on why regular attendance at preschool is so important.
From: The Coalition for New Britain's Children (New Britain, CT)

I'm an Oakland School Kid

A music video remix to Rihanna's "Please Don't Stop The Music," Oakland style. Oakland students want to make school attendance a priority this year, and they produced this for Attendance Awareness Month.
From: Oakland Reads 2020 (Oakland, CA)

Attendance Works: A Community Imperative

This video from Attendance Works explains the chronic absence problem and possible solutions. Features Hedy Chang.
From: Attendance Works

Turn the Page KC Introduction Video

Stick-figure animation illustrates the learning gap and invites local solutions.
From: Produced by Barkley Worldwide for Mayor James and Turn the Page KC (Kansas City, MO)  

Sacramento READS! Third Grade Literacy Campaign

Introduction to Sacramento Reads, outlining local statistics and solutions.
From: Sacramento Reads (Sacramento, CA)

Get Georgia Reading Campaign Kickoff

Kickoff video for Get Georgia Reading's statewide campaign. 3rd grader Luke Valladeres opened the event by reading a passage from Ronald Dahl’s The BFG.

Source: Get Georgia Reading, Georgia Statewide